Who I am
For 28 years I’ve worked on products where precision matters, from audio plugins and hardware controllers to trading platforms and websites. Interaction, signal flow and visual hierarchy have to work as one coherent system.
In every engagement I review the UI before it ships, ask for context before design starts, and say no when a request doesn’t fit the product. The goal is always the same: reduce complexity without reducing capability.
I take on one retainer at a time, with the odd short project alongside it, so whoever I’m working with has my full attention.
The model
I run Designloom as an independent interface design practice, not an agency.
There are no account managers, juniors or layers between you and the work. You deal directly with me, from product definition through the design system to reviewing what ships.
It’s a deliberately small model: one retainer at a time, with the odd short project alongside it. Decisions stay fast, communication stays direct, and whoever I’m working with has my full attention.
Reviews come back within one working day.
What to expect
Every engagement starts with understanding the workflow.
Systems first. Screens second.
I define the information hierarchy, interaction model and component behaviour before refining individual surfaces. Every pattern is designed for real workflows, edge cases and product states, not just the ideal path.
Always reachable.
Reviews come back within one working day, and you get a short written update every week (daily on a sprint). A request without context gets questions before it gets mockups.
The result is a coherent interface system and a clear source of truth that engineering can build from with confidence. I work quickly, communicate directly and stay close to implementation, so what ships reflects the intent behind the design.
